Impending Changes in the SEO world
The sky isn't falling chicken little, but your traffic may be in the near
future.
There is no question that Google has been a dominating force. There is also
no question that Microsoft has both the financial and the manpower resources
to give them some serious competition and probably eventually get the upper
hand again. As Google has grown to a size comparable to that of Microsoft,
it has lost much of the "little guy trying harder" appeal that once helped
to create a great deal of it's public support.
Many users don't really care which search engine they use as long as they
are getting the results that they're looking for. In this area, Google is
falling seriously behind. In an attempt to filter out more of the web sites
using artificial means to improve their ranking, they have knocked a large
number of legitimate web sites out of the SERPs and often prevented newer
web sites from appearing to begin with. While I applaud their effort to
combat the web sites using spam techniques to climb above legitimate web
sites, I can say with out a doubt that unless they find a better way to do
this they will begin loosing market share in a big way. There are several
reasons, some of which are not so obvious:
- People want relevant and timely results. If Google continues to
delay newer web sites and web pages from ranking for applicable
terms, users will go elsewhere to find more up to date results.
- Many web site owners using Google AdSense will begin switching
over to competing services from Yahoo and MSN - which they are
likely getting traffic from. Since the ads are a source of revenue
for these web site owners, they are going to deal with the search
engines that are helping them make more money.
- Many web site owners will remove the Google site-search from
their web sites since they aren't getting traffic from Google.
- Web savvy people are often asked for advice from those who are
not as proficient with computers. It won't take too many bitter web
site owners telling these people to use a competing search engine
before Google starts to see the effects in their bottom line.
- Microsoft has been developing Windows Vista
(www.microsoft.com/windowsvista/default.aspx), in fact, the beta
version has already been released. Microsoft will put a serious dent
in Google's business with this because they have built a handy
little search box right into the operating system.
For those of us that are forward thinking enough to prepare for this shift,
the next six to eighteen months should be very rewarding. For everyone else
(especially those relying entirely on traffic from Google) it will be
somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can
be done to prepare?
- Diversify your internet marketing strategy. Search engine
optimization
(www.wildfiremarketinggroup.com/search-engine-optimization.php)
should only be a fragment of your internet marketing. For starters,
you could consider advertising on other relevant web sites,
utilizing a pay-per-click campaign and publishing articles on other
web sites.
- Plan for the adoption of new technology. Blogs are here to stay
and RSS is taking hold. Stay on top of new and innovative ways to
use technology to multiply the effectiveness of your search engine
optimization campaign. You can get a general idea of what
technologies to look at by staying up to date with the advances in
operating systems, browsers and related software and hardware.
- Avoid using spam techniques to improve your ranking, such as
hidden text, keyword stuffing, or link spamming. Most of these
questionable techniques don't work and those that do don't work well
- and you risk having your web site banned.
- Update your web site on a regular basis. A web site that is
constantly growing is viewed by the search engines as more
important, a side benefit is that by generating useful content other
web site owners will have a reason to link to your web site.
Author Bio
For more marketing tips, vist Wildfire Marketing Group's
marketing tips blog.
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