
The World Wide Web is similar to tests of strength knights of yesteryears
went through. To taste success a website needs to be more than functional or
great looking. It is a complicated business and webmasters are now kept on
their toes trying to get higher rankings on search engines.
The secret lies in appealing to search engine spiders and so you need to
know in detail how a spider works before you build a site.
• Spiders read text and cannot comprehend images, colors or graphics. So,
any page that is design friendly with little or no content it will receive a
low rank. Unless, you include in text format information contained in
graphic images; submit only URLs of main content pages and not splash pages;
include ALT descriptions of all pictures and include keywords that pertain
to them.
• Know that the components that attract spiders are: TITLE tags, META tags,
Header tags, keywords, and links. Many spiders score entire sites based on
the overall scheme.
• Spiders read algorithms and do not take in whole pages. So, be news savvy
and like newspapers place the most important information first. Titles,
headers, and the introductory paragraphs must present the essentials.
• Keep updated on technical advancements in the way search engines examine
materials. Read through guidelines of major search engines, as well as blogs
and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to
evaluate your pages. See:
www.webconfs.com/search-engine-spider-simulator.php you can add the tool to
your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks
in your pages are "real." Experts recommend using tags instead of java
script based menus. Try and limit hyperlinks to less than 100 and check that
they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do
not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes
pages in any given database. The spider makes use of algorithms to determine
page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like
Keyword Playground and Website Key Word Suggestions will help greatly. Avoid
dynamic pages and if you have them then run them through the spider
stimulator to check if dynamic pages are accepted. Get your Meta Keywords
and Meta Descriptions Right these are the delicacies a spider relishes. They
are the cornerstones of page ranking and relevance in the "eyes" of any
spider.
When planning a web site and its pages keep in mind at all times " the
spider." This will help you develop pages that are search engine friendly.
Author Bio
Aaron Brooks is a freelance writer for
www.1888seoservices.com, the premier website to find Seo consulting,
link buildings and professionals seo training, online marketing tips, seo
tools and more. He also freelances for the premier Web Directory site
http://www.1866webdirectory.com
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