ADVERTISING TIP:
"People respond very well to contrast.
Create contrast in your message and you will produce attention."
- Daniel Postan
It works without fail, every time. It can work with
everything you are selling or promoting. It works on the principle of
giving before receiving, and of offering more in value than you are
getting in cash. Your prospect must perceive an increase for themselves
in order to want to interact with you. Magnetic marketing is the
technique that does this. Then this same technique is used to convert a
prospect to a sale or business partner.
What is magnetic marketing? It is a process of attracting leads to you
by offering them something of value first. Using ezine classified
advertising and solo ads for an example, don't try to close the deal all
at once by attempting to drive your prospect to your website. Instead,
start by giving the targeted prospect an offer they can't refuse.
Using my own business ad copy as an example, here is an ad I ran before
I had put the magnetic marketing technique together for this business
that is an example of NON magnetic marketing:
Catch the Buzz - Discover Revolutionary Health and Wealth!
As seen on TV Superfood is now yours to use and make $$ with
Low cost! No personal sponsoring to make money! No minimum!
Weekly Pay, 100% Matching Bonus, 2x7 matrix, Incredible Team
Visit and learn more right now: acai-4life.com
Admittedly, the ad copy is not my best, written off the cuff right when
I had started with this new company. However this kind of advertising
can and does work, don't get me wrong! The thing is, it is only a
trickle of results compared to the massive results you can get by
incorporating magnetic marketing into your business model.
The main problem with this and so many other ads is: they all really
want the prospect to get excited and 'click here' without offering
anything in return to really motivate them.
For about $50 my ad ran and is right now still running to about 6
million ezine subscribers - with an audience that is mostly small
business and internet related. I got and am still getting that trickle
of results.
Now how about transforming it into a magnetic marketing
campaign?
Take that same $50 and micro-target your audience. Since my company pays
quite well with retail sales I could find health-related ezines. Then
you can either purchase classified ads or solos. Even with a small
subscriber base of two or three thousand, you will get a lot of leads
and sales. Your new magnetic marketing will now have ad copy reading
something more like this:
Did you know Free Radicals Accelerate Aging and Cause Cancer?
Discover everything you NEED to know about the massive damage
they cause, & the most essential antioxidants needed to fight them.
Learn little known secrets of health, anti-aging and disease
prevention in this free e-course: vitalhealth@robotreply.com
(If you like, you can subscribe, the email address and series are real).
What makes this ad now magnetic is that instead of trying to 'make the
sale' of even driving your prospect to your website right away, your
prospect now has the drive to contact you. In doing this, they become
your lead.
They want to receive valuable information on a topic that interests
them. They are plugged into your autoresponder and at the bottom of each
valuable article in the series you send them, you drive them to your
website. They now see you as a valuable provider of information and are
more inclined to visit your website and do business with you.
Magnetic marketing works in any type of business or niche category. Give
it a try. Put together some relevant content and make a valuable series
for your prospects to subscribe to. Your business provides the solution
to someone's problem. Create a series of informative articles, reports,
or ebooks that provides in depth information on the problem and
solution.
Create an ad that addresses that problem, and propels the prospect to
obtain the vital information you will give them for free that is the
solution to their problem. Apply this to your marketing campaigns - by
offering something of value to your prospects your magnetic marketing
will massively multiply your advertising responses, leads and sales.
Author Bio
Carina MacInnes is a writer and small business owner. She offers a
customized model of magnetic marketing for her partners to copy. Her
unique product has the most powerful natural Brazilian antioxidants and
nutrients for anti-aging and revitalized health. For info on how to make
money using and distributing this product, click here:
imagineacai.com
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