Resources and Articles about Branding
you may like to explore:
1 - What's In A
Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not
easy. A name does more than identify your company. It tells customers
who you are, what you do, and more than a little about how you do it.
By: Susan Friedmann
2 -
Protecting Your
Corporate Name
The first thing a new business owner must do is register the name of the
new corporation.
By: Jonathan Brown
3 - Bringing
Branding Benefits to Beer
Beer bottle labels play a major role in ensuring that beer packaging has
strong impact at the point of sale.
By: Martin Williams
4 -
Coca-Cola: The Power of a Brand
Marketers today look to the Coca-Cola brand as a model of marketing
power. Its image has transcended national borders and cultural barriers
to reach almost everyone on earth.
By: Bob Zurn
5 -
Branding, Branding, Branding :: MSN fails to keep it Straight
Sometimes you see promotions come along and you wonder: did they just do
that? The current MSN promotion called msnsearchandwin is a prime
example of this.
By: Rob Sullivan
6 - Corporate
Branding - Will they remember you?
Companies who focus on branding will stand out amongst the crowd. Why?
They have recognized that most buyers' especially online buyers need
confidence in doing business with an established entity.
By: Tyson Fenech
7 - Logo Design and
Branding - Points to Remember
A good logo design is highly instrumental in establishing a business
brand and creating a long lasting impression among its customers. It
should be able to create a powerful impact on the viewers
By: Ray Smith