Ever since 1875, when the Bass red triangle became
the first registered trademark, brewers have recognized the importance
of on beer bottle branding, and now the latest printing technologies are
being harnessed to achieve the best packaging impact for today's
brewers.
Beer bottle labels play a major role in ensuring that beer packaging has
strong impact at the point of sale. Packaging technology is advancing
dramatically, with innovations in the printing, production and
application of beer labels, and a move away from the traditional wet
glue labels to high impact self adhesive labels.
Recent developments in print technology have helped improve the
aesthetic quality of self adhesive labels. High-end print techniques
such as foils, special links and MetalFX provide a visually attractive
label, able to fulfil brewer's stringent brand values.
The economics of self adhesives have also been transformed with
specialist label and packaging printers now available to produce high
quality labels in economic short runs.
Traditional wet glue labels are applied by using adhesive on the
bottling line. As they need to sit on the bottling line in a box or
magazine each made specifically for a single label size and format, this
process tends to limit the range of labels available.
By contrast, self adhesive label are pre-coated with adhesive and
applied to bottles from a carrier web. The process is cleaner, involves
less complex machinery and can quickly be adapted to all label sizes and
formats.
Traditional wet glue labels may suffer from the problems of drying out,
tearing or fall off before they reach the customer. The technical
specification of self adhesive materials can be tailored to ensure that
each label type is fir for its purpose. By using appropriate adhesives,
self adhesive labels can even be applied to web bottles on the line.
Such innovations ensure that labels remain in prime condition up to the
point of sale.
Author Bio
Etiquette (www.etiquette.co.uk)
are the UK's experts in labels & labelling. For more information about
beer bottle labelling, visit www.labelling-machine.com or buy online at
www.thelabeller.com.
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